Core Web Vitals: How to Measure and Improve Your Site’s UX for Better Rankings

Ever clicked on a website, only to wait… and wait… and then give up? Or maybe you’ve tried to tap a button, and nothing happens for what feels like ages? Annoying, right? That’s exactly what Google’s Core Web Vitals aim to fix. These are three key performance metrics—loading speed, interactivity, and visual stability—that determine how user-friendly a website is. If your site isn’t up to speed (literally), you could be losing visitors and rankings. 

But don’t worry! We’re here to break it all down—without the tech jargon—and help you improve your website’s performance. 

What Are Core Web Vitals, and Why Do They Matter?

Think of Core Web Vitals as Google’s way of making sure websites don’t frustrate users. They focus on three major things:

• Loading Speed (Largest Contentful Paint – LCP): This is how fast the main part of your page loads. Ideally, it should be under 2.5 seconds—because let’s be real, nobody likes waiting.
• Interactivity (First Input Delay – FID): Ever tapped a button and nothing happened instantly? That’s what this measures. A good response time is under 100 milliseconds.
• Visual Stability (Cumulative Layout Shift – CLS): You know when you’re reading something, and an ad suddenly pushes everything down? Annoying! This metric makes sure your page stays put while loading. 

Why does this matter? Because Google prioritises sites that provide a smooth, frustration-free experience. If your website lags or jumps around, visitors will leave—and Google will take notice. 

How Can You Check Your Web Vitals?

You don’t need to be a tech guru to check your website’s performance. Google has free tools that do the work for you:

• Google PageSpeed Insights – Just pop in your website link, and it’ll tell you what’s working and what’s not.
• Google Search Console – If you have a website, this tool gives you a report on Web Vitals and other issues.
• Lighthouse – A bit more technical, but it helps developers fine-tune websites for speed.

Easy Fixes to Improve Your Core Web Vitals

At Rubiq Solutions, we help businesses in Goa make their websites smoother, faster, and more user-friendly. Here are some easy ways to improve your Core Web Vitals:

• Resize Your Images: Huge images take forever to load. Compressed, web-friendly images can work wonders.
• Minimise Unnecessary Plugins & Scripts: If your site is bloated with too many extras, it slows down. 
• Use a Content Delivery Network (CDN): This spreads your content across multiple servers, making it load faster.
• Upgrade Your Hosting: If your site is running on slow, outdated hosting, no amount of tweaks will help. A good hosting provider is key.

Let’s Get Your Website in Top Shape

Keeping up with Google’s updates can feel overwhelming, but you don’t have to do it alone. At Rubiq, we optimise websites so they load faster, work better, and rank higher. If your website is struggling with slow speeds, clunky layouts, or ranking drops, we can help.

Curious to know how your site stacks up when it comes to Web vitals? Get in touch with us today—we’ll take a look and show you exactly how to improve it!