Top Reasons Hotels Should Invest In A Hotel Booking Engine

RUBIQ SOLUTIONS

Top Reasons Hotels Should Invest In A Hotel Booking Engine

January 25, 2025

More people are travelling the world today than ever before, and a majority of these choose to book their own accommodation online. Staying competitive involves more than just a user-friendly website and attractive pricing. An integrated booking engine for hotels can improve conversion ratings and generate long-term value. Let’s find out how.

 

Dynamic revenue generation

By bringing the business directly to their in-house websites, hotels stand to improve revenue earnings by simply cutting out the commission paid to middlemen – OTAs. Additionally, they receive full control over upselling additional services such as breakfasts, spa services, loyalty cards, airport shuttles or even city tours. By using algorithm-based pricing, rates can change dynamically based on demand.

 

Improved guest satisfaction 

Using a booking engine for hotels allows management to greatly improve guest satisfaction. Hotels can include minor tweaks that together make a big difference over OTA services. Tech providers such as STAAH channel manager offer easier inventory management, multilingual and multi-currency support as well as data collection that can help hotels understand client preferences and make better decisions when it comes to advertising, pricing and new products or services.

 

Real-time data

Without a booking engine, hotels would have to manually deal with everything from reservations and check-outs to cancellations and special requests within reasonable working hours in their specific time zone. With a booking engine and channel manager, all of this becomes streamlined and available 24×7, freeing up staff for more personal customer-centric activities. 

An integrated back-end enables real-time room availability across platforms and simplifies payment processing with automated invoicing while also making the communication more personalised and valuable with the use of chatbots and rate shoppers. 

 

What Defines A Good Hotel Booking Engine 

 

Most travellers visit multiple platforms before finalising a booking. What makes the difference is conversions – is your platform the final draw? You’ll want to look for one that primarily loads quickly, is user-friendly and processes bookings seamlessly. 

Additionally, it goes without saying that your platform should be optimised for mobile phones and preferably offer an app service with multiple forms of payment. Hotels targeting international markets should allow customers to access the platform in their preferred language while also offering multi-currency support. 

From the business point of view, your booking engine should have real-time integrations with channel managers and hotel mapping tools to enable easy searches, management of suppliers, tracking bookings, etc.

STAAH channel manager is a top-rated booking engine for hotels that combines a variety of features to help grow business. As a cloud-based suite, it can be used by independent properties and hotel chains alike, integrated with more than 500 OTA platforms across 90 countries and featuring adaptable, secure solutions.

Platforms like this help greatly reduce human interference and error, keeping content and images updated and consistent across OTAs, offering app-based access to channel management, ensuring a user-friendly and hassle-free booking process, and customising to match your brand language.

Specifically, STAAH plugs hotels in with more than 500,000 travel agents around the world through its global distribution system and its integrated ReviewMinder which helps view, analyse and respond to reviews from across platforms to ensure comprehensive online reputation management.

 

Investing in a good booking engine can offer a better experience to users and attract more direct bookings with much less human input.